With over 1,300 members of the RCS community casting their votes, we have an overwhelming winner in our RCS Rebranding Student Art Contest. Congratulations to RCS Middle School student Madalyn Babcock for her submission, and thank you to all of our students who contributed to the process.
The RCS rebranding committee will reconvene to discuss the next steps in the remaining rebranding process. As a reminder, RCS will not be called the Ravens until August of 2024 and New York State has an expectation that we will complete any physical rebranding by June of 2025. This will give us time to take our winning artwork and create a new branding guide that will be used for business, athletics, and any areas that display our school logo/mascot.
Now that this last phase is complete, the District will continue its process of retiring current branded items such as uniforms, banners, and other signage. Larger changes of rebranding like the athletic fields, pool, and gym floor will be scheduled for updates via regular maintenance, replacement, or construction projects. Some of these areas are already scheduled for update or replacement by 2025. Any updates that will need to be completed prior to the end of their expected, useful life will either be subsidized by funds given to the District through PILOT programs (Payments In Lieu Of Taxes) or by funds given to the District by Holcim. As a reminder, these rebranding efforts will not be paid for through the District’s general budgetary fund.
